Black
Bold and luxurious, enhancing gold or silver foil for a striking, premium finish.
Best for: jewelry, fragrance, electronicsMaterials & finishes
Rigid box materials & premium finishes
Choose the elements of your rigid box: a sturdy board, wrapping paper, finishes and an optional insert. Here's what you can choose, what each option looks and feels like, and what it's best for.
How it's made
How a rigid box is built
A rigid box is a sturdy greyboard shell wrapped in printed or coloured paper, then finished with lamination and details like foil or embossing. An insert inside holds your product. Choosing the right option at each layer is what gives the box its look, feel and strength.
4InsertHolds your product
3Finish & embellishmentLamination, foil, Spot UV, embossing
2Wrapping paperPrinted or coloured paper around the board
1Rigid boardThick greyboard core for strength
Layer 1
Rigid board — the strong core
Rigid boxes are made from thick, dense greyboard (also called chipboard) that doesn't bend or fold like normal cartons. Our standard board is 1200 GSM greyboard, which suits most gift, retail and presentation boxes. Larger or heavier products can use a thicker board for extra strength — tell us your product weight and size and we'll recommend the right thickness.
| Board | Best for |
|---|---|
| 1200 GSM greyboardStandard | Most jewelry, cosmetic, apparel and gift boxes |
| Thicker greyboardHeavy-duty | Large boxes, bottles, electronics and heavier kits |
| Thinner boardLight | Small, lightweight items and collapsible boxes |
Layer 2
Wrapping papers
The paper wrapped around the board defines the colour, texture, and tactile elegance customers experience.
White
Clean, fresh and minimal. Ideal canvas for full-colour printing.
Best for: skincare, apparel, wedding giftsKraft
Natural brown paper with an earthy colour and textured appearance.
Best for: natural brands, food, candlesColoured paper
Matched to your brand colour — navy, emerald, blush, burgundy and many more.
Best for: brand-led packagingTextured / linen
Fine woven texture with a refined, crafted feel.
Best for: premium gifts, books, stationeryMetallic & pearl
A soft shimmer that catches the light.
Best for: festive and luxury editionsPrinting
Where & how we print
No printing
Plain coloured wrap — often paired with a foil or embossed logo for a minimal look.
Outside
Your design on the outside of the box: logo, pattern or full artwork.
Inside
A hidden message, pattern or colour revealed when the lid opens.
Inside + outside
Branding all the way through for the strongest unboxing moment.
Printing methods
- Full colour (CMYK) — photos, gradients and detailed artwork.
- Pantone spot colours — exact brand colours that stay consistent.
- Single colour — simple logos and line art, cost-effective.
Send artwork as PDF, AI or EPS with fonts outlined. Not sure? Our team will check your files.
Layer 3
Surface finishes
A lamination protects the print and changes how the box looks and feels.
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Matte
Smooth, low-shine and elegant. Hides fingerprints well.
Look: soft & modern · Feel: smoothRCB
Gloss
Shiny and vibrant — makes colours and photos pop.
Look: bright & bold · Feel: slickRCB
Soft touch
A velvety, almost suede-like feel that says luxury the moment it's touched.
Look: rich matte · Feel: velvety| Matte | Gloss | Soft touch | |
|---|---|---|---|
| Shine | Low | High | Very low |
| Hand feel | Smooth | Slick | Velvety |
| Fingerprints | Hides well | Shows more | Hides well |
| Pairs well with | Foil, Spot UV | Full-colour photos | Foil, embossing |
Embellishments
Foil, Spot UV & embossing
Small details that make a logo look and feel premium.
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Gold foil
Classic metallic shine for logos and borders.
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Silver foil
Cool, modern metallic — great on black or navy.
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Rose-gold & holographic
Trend-led foils for beauty and festive editions.
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Spot UV
A raised glossy coat on selected areas over a matte box.
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Embossing
Raises your logo above the surface so it can be felt.
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Debossing
Presses the logo into the surface for a subtle, refined detail.
Tip: combine them — e.g. an embossed logo with gold foil on a soft-touch black box.
Real examples
Finishes on real boxes
How these materials and finishes come together on finished rigid boxes.
Layer 4
Inserts
Inserts hold products in place, protect them and make the presentation look neat.
Cardboard / paperboard
Wrapped card trays and dividers. Light, neat and cost-effective.
Foam / EVA
Die-cut to the exact shape of your product for maximum protection.
Velvet or satin-lined
Foam or card covered in fabric for jewelry, watches and luxury gifts.
Custom multi-item
Several cavities for kits, gift sets and corporate packs.
Inspiration
Popular combinations
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Classic luxury
Black wrap · soft touch · gold foil logo · velvet insert
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Clean minimal
White wrap · matte · debossed logo · card insert
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Natural kraft
Kraft wrap · no lamination · black print · card insert
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Brand colour
Coloured wrap · matte · silver foil · foam insert
Materials FAQs
What is the difference between matte and soft-touch?
Both have low shine. Matte feels smooth, while soft-touch has a velvety, almost suede-like feel that many premium brands prefer.
Can I combine foil and embossing on the same logo?
Yes — foil with embossing is a popular combination that adds both shine and depth to a logo.
How can I choose materials for my sustainability goals?
Tell us your sustainability goals and we will confirm the available material specifications for your order. Consider the complete box, including its coatings, inserts and any magnets or window, rather than its appearance alone.
Can I see the materials before ordering?
Yes — you can request samples so you can see and feel the materials and finishes before production.
I'm not sure what to choose. Can you help?
Of course. Choose “Not sure” in the quote form and describe your product — our team will recommend the right board, paper and finishes.
Want to see and feel the finishes?
Order samples or tell us about your project — we'll recommend the best materials for your product.